WHAT’S YOUR &? - BRYANT & STRATTON COLLEGE

Bryant & Stratton College has been empowering students to create their own path for 165 years. They have been at the forefront of long-distance learning—much before COVID happened. Their career-focused education is tailored to their students, who are not your traditional college students. They often juggle family, work, studies & everything-in-between. We saw an opportunity to create a campaign that celebrated the uniqueness of this type of student, with social media packed with college and career tips & lots of LOLs. We also created billboards, posters, and all sorts of collateral. Our approach led to more organic engagement with less spending, all while creating a college brand that truly stands out from the crowd. I also can never use the ampersand again in my life.