THE ART OF CRAFTSMANSHIP / FERRERO ROCHER
When Ferrero Rocher asked us to create a Christmas campaign that would bring back the prestige that Ferrero products once experienced among Hongkongers, we knew we had to go beyond the chocolate. So we tapped internationally renowned fashion designer Vivianne Tan, with whom we created a dress that represents the attention to detail and richness that goes into creating every single Ferrero Rocher.
The launch was part of a festive pop-up at one of the most exclusive malls in Hong Kong, Hysan Place. The campaign was complete with social media as well as special activities throughout the month.