You may not know, but a lot of times when you ask your phone or smart speaker a question, they respond using knowledge from Wikipedia. To ensure that the content that is created by nearly 300,000 volunteers around the world is credited accordingly, the Wikimedia movement invited the world to play their part and help find a sound logo for all Wikimedia projects, like Wikipedia.
The Sound of All Human Knowledge (a play-on-words with the movement’s vision to share “the sum of all human knowledge”) was a global contest that received more than 3,000 submissions, from over 100 countries, with the finalists gathering more than 2,000 votes from Wikimedians in only two weeks.
As a lead copywriter with the Wikimedia Foundation Brand Studio, I crafted copy, set the tone, developed creative assets, and managed the translation of the website into eight different languages. Below is the landing page where users could get informed about the contest, see the contest’s timeline, learn more about the Wikimedia movement and access free and open source music-making resources, and more.
We also created short video explainers to invite people to participate and also explain, in a very lighthearted manner, what it would mean to have a sound logo for Wikipedia. Watch one of them below:
