WEB COMPANIONS / AUSTIN HUMANE SOCIETY

Winner of the Webby Award 2020

Let’s be honest: no one likes retargeting ads. But no one dislikes being followed around by a dog. What if we hacked retargeting ads to give dogs in shelters a chance to prove their loyalty and find their forever homes?

By simply adding a tracking pixel to Austin Humane Society’s dogs’ profile pages, we leveraged their data to create unique retargeting ads. So if people showed interest in a particular doggo, they kept coming back to the people to prove how they were already trained to be with them, everywhere they went.