why - fi / digital

The One Show (Young Ones) Merit Winner

The Young Ones’ 2015 brief asked participants to come up with an idea that answered whether technology was good or bad for young kids. Having been raised around computers, my team couldn't imagine pitching something that would take them away from kids. But we wanted something that could show how much you can learn while on the Internet. Or even before you connected to it! That's how the Why-Fi idea was born.