Our challenge was to relaunch Ferrero Rocher in Korea, where it was associated with specific dates - Valentine's, Examination Day, and Christmas.
Lee Min Ho, a Korean bae, was the perfect spokesperson for our message: Say it with Italian flair, which is an invitation for Koreans to be more spontaneous with their personal interactions.
The result was a TVC with more than 3 million views on YouTube alone and a ton of coverage in the market -- by that I mean K-dramagossipmagazines.
