#OWNIT / FIRSTLIGHT 

FirstLight Credit Union came to us with a challenge: They needed help getting people interested in their mortgage offerings.

The problem was that most of their audience (young El Pasoan families) thought home ownership was simply not for them. Either the monthly payment was too high, or they didn’t have the 20% down payment, or their credit scores were not good enough.

We helped FirstLight debunk these myths through a combination of Instagram sponsored posts, a Pandora radio spot, and an informative landing page. The result? Let’s just say that both our client and our client’s clients are very satisfied.